Sam Edelman x Pedder

Upon identifying the retail opportunity in Sam Edelman’s iconic gladiator sandal, Gogoluxe recommended that the Pedder Group, which operates the Lane Crawford accessories business, its own acclaimed and cutting-edge On Pedder multi-brand accessories boutiques throughout Hong Kong, China and Southeast Asia, and self-label Pedder Red, consider buying into the brand despite the fact that the price point (a bit lower) and aesthetic (a bit more contemporary) were new to the group. Three years on, from one shoe, Gogoluxe helped Pedder shape and develop a thriving business in the contemporary shoe world, with Edelman as one of its top five collections. Along the way, the Group has gone on to host successful events with Mr. Edelman.