The Bay Mens

Following the success of women’s designer (The Room) and contemporary (The White Space) venues at The Bay, Gogoluxe expanded its role within the group to help develop the brand strategy, acquisitions and roll-out for the new men’s White Space concept. Working closely with the creative and merchandising teams, Gogoluxe successfully established a cutting-edge assortment of men’s brands for the retailer, spanning 3.1 Phillip Lim, Band of Outsiders, Opening Ceremony, Dark Shadow Rick Owens, Save Khaki, among many others.