Birdcage

Tasked with developing and launching the permanent, seasonal pop-up concept “Birdcage” within Lord & Taylor’s Fifth Avenue NYC flagship, Gogoluxe was brought on to elevate the store’s product assortment and provide increasing fashion relevance to the iconic retail banner. The Fall 2015 launch, spearheaded by Gogoluxe from a strategy and merchandise vantage, involved an Art Capsule that introduced brands and special collaboration product from Edie Parker, Chief Trunk, Mounser, Newbark, Giles & Brother and Harper’s Books, among others, together with the art of AVAF and Baron von Fancy, in support of nonprofit RxArt. With the success of the inaugural capsule, Lord & Taylor chose to expand the concept to additional doors nationwide.